Nintendo Says Sony Battle “Already Won,” Apple is Next Target
When I think of Nintendo I think of two plumbers or floating armless individuals bowling, never do I think of a industry giant with aims of taking market share from one of the most innovative tech firms in America. However, here I sit, utterly shocked, reading a quote from the Times online that says
Nintendo is “preparing to unleash the full force of its development and marketing artillery against Apple.”
For many years consumers have divided the technology world into different camps. At first, there was computer technology, cell phone technology, audio/visual technology, and interactive video game technology. However, even as you read that list today, your mind blends those into a description of one device. Those categories have inter married and produced blurred lines between the previously segregated technology community. Today we don’t have cellphones, we have SMART phones. Are they a phone…yeah but they are also kind of a computer… and they can play videogames, movies, and music… so yeah.
It is not often argued that Apple has, to this point, dominated the smart phone market. Since the introduction of the Apple iPhone June 29, 2007 they have coined phrases like “ap”, “3G”, and gave birth to “Web 3.0″. Signifying the evolution of the internet, web 3.0 is a phrase that represents the internet’s move to mobile devices. This move is what Nintendo desires to hitch a ride on.
The Nintendo DS, Wii, and recent adaptation of Netfix has caused Nintendo to create a swarm of products that have surrounded the home of the Sony Play station. Even with a new mobile device from Sony being debuted this year, Nintendo still considers the war between the two videogame giants won.
However, Mario and Luigi’s home company now notice that people choose to carry their iphone to play videogames, rather than the more bulky and less tech robust DS. From dem fighting word shared by the Nintendo Brass it sounds like that preference is going to change.
However, will it be enough to challenge the iPhone or the new Droid software?
I know I’d rather have a Nintendo phone than an iPhone… but that’s just me hating on the AT&T service.
What’s coming people? What do you see happening? Am I going to have a phone shaped like a pair of red plumbers overalls??? Leave your thoughts.
